My name is Virginia and I’m a Digital Product Designer. I’m passionate about designing outstanding experiences based on Human-centered design. And, I do this while minimising business-risks and build-costs.
Whether you have a new idea to develop or a digital product you want to improve, I can help you :)
Strategy
The goal is to obtain a shared view of the product, its goals, users and usage. Some activities I conduct are stakeholder workshops, co-creation, competitor analysis, costumer journey mapping, interviews, personas, branding personality.
Cases studies related: BoB
Research
Whether you have an ongoing development or just a concept, there are many activities to support you. Empathise with your clients and validate your solution through user testing, heuristic analysis, card shorting, surveys and so on.
Cases studies related: vzaar app, Hundredrooms
Design
I define the information architecture, sketches and interactive prototypes (low to high fidelity). Iterating in the design to make sure the solution is aligned with the product needs, development requirements and user expectations.
Cases studies related: Greenpeace, vzaar mk site
14+ years of experience as a digital designer, nearly 10 years focused on UX.
“Virginia brought enthusiasm, great creativity and a detailed understanding of the user to every project we worked on. ”